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Rockefeller sought control of the expanding industry through horizontal integration control of one stage of production (transportation and then refineries) Rockefeller established the Standard Oil Trust (1882) to control companies that had previously participated in price fixing arrangements (controlled 90% of the industry through horizontal and vertical integration) – emulated by other industries Morgan and other investors in 1900 for $500 million and became a major philanthropist, advocated the “Gospel of Wealth”īig Oil John D. $11.50/ton in 1900) Carnegie sold Carnegie Steel to J.P. vertical integration control of every stage of steel production from mining iron ore and coal to selling the finished product reduced costs and allowed Carnegie to under-price the competition through economy of scale monopoly control of the industry Overall result: More steel produced and at lower cost ($65/ton in 1875 vs. cost-analysis cut back costs, higher profits 3. the Bessemer steel process high-quality steel 2.
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Huge demand for labor (both skilled and unskilled) 4. Technological innovations (transportation, communication) 3. Exploitation of vast coal reserves (especially in Appalachia) 2. Whereas America’s First Industrial Revolution of the early 1800s had been characterized by steam powered textile factories in New England, the Second Industrial Revolution spread nationwide and was characterized by: 1.The Civil War and the growth of railroads in the 1860s contributed to the start of America’s Second Industrial Revolution (c.
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